After reading about dark patterns in UX, how has your understanding of how you view websites changed?
Dark patterns make customerDark patterns make customers unhappy and cause them to lose trust in a business. We encounter dark patterns in our daily lives, like making it easy to subscribe but hard to unsubscribe, pre-selecting actions like purchasing insurance, offering tips, payment method, ,an unsubscription box that was automatically ticked, making the more expensive payment option the default choice, e-commerce platforms “sneak” new items that you didn’t choose just before the payment step, defaulting to subscription a month-to-month payment, but it actually locks consumers into a yearlong, non-refundable subscription. Dark patterns equal bad customer experience. Bad customer experience equals loss of customers. It used to discourage certain actions, deliberately obscure information, or mislead users.
Have you had a personal experience of a dark pattern design while using a website or app? If so, please provide one example and explain how you felt.
I’ve not.
Do you believe there is a benefit of using dark patterns in web development?
There are not benefits, incorporating these manipulative techniques will ultimately erode customer trust and may shrink the size of your user base. They make it easy to “accept all” tracking cookies, and swiftly agree to terms and conditions while you hurry along with making your purchase,or sharing personal information. It can be tempting to turn to dark patterns in an attempt to increase user engagement, subscriptions, and purchases.